Get an inside view behind the making of ABC TV's fall promotional and
brand image campaign, and watch a 60-second spot that showcases the
network's prime-time shows. See how top branding agency Troika Design
Group works with Mike Benson, ABC Entertainment's senior vice president
of marketing, advertising, and promotion, to develop a visual
interpretation of the network's brand identity. Troika shows how they
apply their "liquid light" creative platform to a wide range of programs
and actors. Learn how Troika integrated a variety of special effects with
live-action footage of the network's stars in this installment of Start
to Finish.

http://www.lynda.com/home/DisplayCourse.aspx?lpk2=753

Download File Size:267.72 MB

---