2015
Lynda
Anson Alexander
1:16
English

Find out what business opportunities await on Instagram. In this course, Anson Alexander shows how to get started using Instagram to increase your sales, brand recognition, and online presence. He'll cover the basics like choosing photos, hashtags, and filters and creating a posting schedule, as well as more advanced tricks like integrating Instagram with your website, Facebook feed, or blog. Plus, learn how to measure and track success of posts, so you can find out what content is gaining traction with which followers.

Introduction
Welcome
1. Instagram Basics
Instagram overview
Business opportunities in Instagram
Tour of the Instagram user interface
2. Developing a Business Strategy for Instagram
Examples of business success on Instagram
Brainstorming content ideas for your business
Researching your competition on Instagram
Developing a posting schedule
Advertising opportunities on Instagram
3. Working in the Instagram App
Optimizing your Instagram profile
Uploading photos and videos to Instagram
Interacting with the Instagram community
Reviewing Instagram activity
4. Fine-Tuning Content Posted to Instagram
Linking other social networks to Instagram
Recommended filters for business use
Utilizing hashtags
Adding a location to content posted to Instagram
Reposting to Instagram
Discovering the Instagram for Business blog
5. Integrating Instagram with Other Platforms
Embedding Instagram photos in your website
Creating and embedding Instagram badges
Discovering Instagram widgets
Utilizing the relationship between Facebook and Instagram
6. Measuring Success on Instagram
Statistical analysis tools
Measuring success based on previous posts
Conclusion
Additional resources

Download File Size:203.2 MB

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