2015
Tuts+
Adi Purdila
1:54
English

As a web designer, I’m sure you’ve had to design a landing page at some point. If you haven’t, you will. So why not get a head start and learn the essentials of landing page design? This course will teach you what a landing page is, what structure it might typically have, and how you should design it for best results.

1.Introduction
1.1 Welcome
1.2 What Is a Landing Page?
1.3 What a Landing Page Isn’t
2.The Landing Page Structure
2.1 The Main Statement
2.2 The Images, Videos and Benefits
2.3 The Social Proof
2.4 The Call-to-Action
3.The Conversion
3.1 What Is Conversion?
3.2 Extra Traffic vs. Better Optimisation
3.3 Message Matching and Freebies
3.4 A Simple Layout, Strong Statement, and Call-to-Action
3.5 Things to Avoid
3.6 Post-Conversion Techniques
3.7 A/B Testing
4.The Design
4.1 Let’s Build Some Wireframes
4.2 Assets: The Colours
4.3 Assets: The Typography and Button Styles
4.4 The Header and Call-to-Action
4.5 The Benefits
4.6 The Team and Secondary Call-to-Action
4.7 The Reviews, Footer, and Thank You Window
5.Conclusion
5.1 Final Words

Download File Size:729.84 MB

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