2014
Lynda
Anson Alexander
1:49
English
Generate a steady stream of revenue from your website—without alienating your core audience—with Google AdSense. Author and marketer Anson Alexander teaches you how to get up and running with AdSense, and display ads that "make sense" for your website. Learn how to set up an account, place limitations on ad content, create ad units, and use advanced placement strategies and reporting. Plus, with AdSense performance reports, you'll learn how to identify ad trends, increase page views, and better tailor ad content.
Introduction
Welcome
Using the handout file
1. Understanding Google AdSense
Using display advertising
Discovering ad networks
Using AdSense
Understanding earning power
Understanding AdSense limitations
2. Getting Started with AdSense
Overview of AdSense
Creating a Google account
Linking your Google account to AdSense
Providing payment information
Using primary navigation
3. Configuring Your First Ad
Understanding ad units
Creating a new ad unit
Placing ad-unit code in a website
4. Using Advanced Ad-Placement Strategies
Top-performing ad units
Configuring custom channels
Configuring URL channels
Setting up experiments
Configuring AdSense for custom search engines
Configuring different ad styles
Using AdSense for games and video
Optimizing AdSense configuration
5. Allowing and Blocking Ads
Using AdSense with multiple websites
Blocking specific advertiser URLs
Blocking specific ad categories
Blocking specific ad networks
Blocking specific types of ads
Blocking individual ads
Requiring a review of ads before they are displayed
6. Using Performance Reports
Understanding key ad-performance metrics
Reviewing your AdSense dashboard
Performance reports overview
Filtering specific information in reports
Adding notes to reports
Creating custom reports
Exporting reports
7. Advanced Administration
Accessing messages
Reviewing payment settings
Configuring account settings
Reviewing policy violations
Finding additional help
Conclusion
Next steps
Download File Size:199.7 MB
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