2014
Lynda
Chris Nodder
0:28
English

We'd like to think otherwise, but most human behavior follows a predictable path. Actions (aka stimulus from the outside world) lead to predictable reactions on our part. One element of persuasive design is providing the right stimulus at the right time, in order to get users to respond in the desired way, whether it's navigating your website, providing an email address, or purchasing a product. Learn how to use desire lines, and commitment, reinforcement, and breakage techniques to influence behavior patterns, in this installment of Chris Nodder's Persuasive UX series.

Introduction
Welcome
1. Using Behavior Patterns for Persuasion
The need for closure
Desire lines
Commitment
Reinforcement
Breakage
Conclusion
How far should you take your persuasive design?

Download File Size:228.24 MB

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