2015
Lynda
Brad Bartlett and Nik Hafermaas
0:54
English

The future of typography is now. It's a future where type is conquering motion, space, and interaction to play across all media. Imagine type that is alive and dynamic, that adapts to the environment. This is transmedia typography, type that can be expressed in a variety of visual environments, including screen-based, print-based, and emerging media. This course adapts Brad Bartlett's acclaimed transmedia typography class taught at Art Center College of Design and introduces mediatecture (aka media architecture), a ground-breaking course developed by Nik Hafermaas. Bartlett and Hafermaas explore the new ecosystems that typography now resides in and the tools (such as sensors and projectors) that designers can use to develop their own transmedia typography projects. They also provide an outlook on the rich career opportunities in this exciting new and cutting-edge space.

Introduction
Welcome
1. Developing Transmedia Identities: New Ecosystems
Dynamic identities for dynamic media
Abbreviation strategies and naming systems
Engaging the design process
2. Creating Transmedia Typography: Living Letterforms
Exploring data-driven logotypes
Creating generative typography
Making reactive and dynamic wordmarks
Spatializing letterforms
3. Applying Transmedia Typography: Emerging Habitats
Materiality and print-based media
Interactivity and screen-based media
Emerging media and augmented environments
Typography for scenography and spatial storytelling
4. Using Transmedia Technology: Maker Toolkit
Tools and technology
Prototyping and fabrication
Video storytelling
5. Exploring Mediatecture: Commercial Applications
Typographic mediatecture applications
Future casting: Emerging media
Conclusion
Transmedia alphabet

Download File Size:430.46 MB

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