2015
Lynda
Richard Harrington
5:06
English
When it comes to podcasting, there has been a resurgence in both interest and opportunity. Podcasting has become one of the most cost-effective ways to extend the reach of a publisher or broadcaster. And content marketers are discovering that podcasting makes it easy to connect niche content with targeted audiences.
In this course, you'll learn how to create a podcast to match any budget, using proven techniques that get listeners and results. You'll learn how to set up a small studio; record audio, video, and even group video chats; edit your podcast; and create a podcast feed (aka an RSS feed). This class is taught by Rich Harrington, who's produced, hosted, or consulted on several podcasts that are routinely featured as the best of iTunes. Watch and learn how to get your own podcast up and running in less than a day.
Introduction
Welcome
What you should know before watching this course
Using the exercise files
1. What Is Podcasting?
A working definition of podcasting
The role of the RSS feed
Examining an RSS feed
The benefits of podcasting
Podcasting trends
Key podcasting terms
2. Preproduction Strategies for Podcasting
Mapping your production
Leveraging existing content
Discovering your competition and collaborators
Analyzing your competition
Maximizing your podcast's budget
Costs associated with delivering podcasts
Outlining a show
Advice on content
3. Determining a Production Approach for Your Podcast
The benefits of audio podcasting
The drawbacks of audio podcasting
The benefits of video podcasting
The drawbacks of video podcasting
The benefits of screencasting
The drawbacks of screencasting
4. Setting Up a Studio for Podcasting
Selecting a microphone for podcasting
Monitoring your recording
Isolating and reinforcing audio for cleaner recordings
Field recording equipment
Voice over IP software
Recording software options
5. Podcasting Techniques
Interview techniques
Recording an interview with Skype
Recording a screencast on a Mac
Recording a screencast on a PC
Recording a panel discussion with Google Hangouts
6. Editing a Podcast
Editing software options
Importing an audio podcast with Adobe Audition
Editing an audio podcast with Adobe Audition
Finalizing an audio podcast with Adobe Audition
Exporting an audio podcast with Adobe Audition
Advice for editing video podcasts
Keeping your runtimes down
7. Compressing Podcast Files for Delivery
The need for compression and essential terminology
Choosing the right compression software
Creating audio podcast files
Creating video podcast files
Testing your files before upload
8. Hosting Podcast Files
Requirements for hosting podcast files
Choosing a podcast host
Using a WYSWIG host
An overview of really simple syndication
Creating show art
Concept show art specs
Testing the podcast feed
9. Delivering the Podcast
Optimizing your feed with FeedBurner
Registering the podcast feed
Promoting your podcast
Branding your podcast
Tracking and monitoring your podcast feed
Conclusion
Goodbye
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