2015
Lynda
Chris Nodder
57m 23s
English

A great small business website doesn't start with HTML code. It starts with planning a great user experience: deciding what content to show online, how to describe your business, and how to help customers find the information they need. UX design may sound complicated at first, but it's actually a very simple process of putting the customer first: the primary tenet of any good business.
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business

Introduction
3m 21s
Welcome
1m 17s
What you should know before watching this course
59s
Using the exercise files
1m 5s
1. Is Your Website Good for Business?
6m 25s
People's online behavior
1m 46s
Business only happens after trust
1m 44s
Information-rich sites win
2m 55s
2. Your Homepage
10m 53s
Keep it simple
2m 12s
Answering customers' biggest questions
2m 26s
Providing the latest news
2m 38s
Linking to your other pages
3m 37s
3. About You
6m 59s
Helping visitors trust you
3m 11s
Using pictures
1m 41s
Testimonials and other qualifications
2m 7s
4. Products and Services
8m 36s
Clear descriptions
1m 53s
What do customers need to know?
2m 25s
Don't forget existing customers
1m 43s
Pricing
2m 35s
5. Showing Your Expertise
10m 3s
You know your business - show it!
2m 31s
Hints and tips pages and how-to articles
2m 13s
Blog entries and other social media
3m 2s
Professional help
2m 17s
6. Being Customer-Centric
7m 31s
It's not about you
1m 31s
Informal usability testing
2m 38s
Ongoing feedback
3m 22s
Conclusion
3m 35s
It's only just begun
1m 47s
Next steps
1m 48s

www.lynda.com/Web-Design-tutorials/UX-Business/423993-2.html

Download File Size:266.68 MB

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