2016
Lynda.com
Steve Rennie
00:34:32
English

How to stand out from the crowd has always been the great challenge in the music business. It was true back when the record industry released 5,000 records a year and it's even more true now that millions of artists are creating and distributing music. Marketing and promotion is what gets your music in front of music consumers. Marketing is about telling your story; promotion is about ongoing efforts that keep your story top of mind.
In this class, industry insider Steve Rennie talks about how to market and promote your music and turn music consumers into permanent fans. He'll talk about the key elements of any good marketing plan, whether you are a major label or indie artist. He'll also talk about how to craft your image with your music, photos, and videos and how you can assemble them in a way that gives you the best chance of success. Plus, learn how radio, touring, publicity campaigns, and your web presence play into a music marketing mix.

Introduction 34m 32s
Welcome 2m 18s
Identifying your target 2m 55s
Elements of a successful plan 2m 22s
Music 2m 44s
Configurations 1m 51s
Formats 1m 11s
Sequence of songs & singles 1m 47s
Musical reference points 1m 4s
Demographics 54s
Presentation 1m 44s
Photographs 2m 46s
Videos 2m 29s
Radio 2m 56s
Touring 2m 17s
Publicity 2m 42s
Online 2m 32s

www.lynda.com/Music-Business-tutorials/Insiders-Guide-Todays-Music-Biz-06-Marketing-Promotion/450272-2.html?tsd=1

Download File Size:646.25 MB

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