2014
Lynda
Bill Gardner
01:35:22
English
Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You'll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn "nice" logos into ones that capture the hearts and imaginations of clients and their customers.
Introduction 2m 9s
1. Transparency: Flat 13m 6s
2. Transparency: Dimensional 13m 41s
3. Three-Dimensional Shapes 12m 20s
4. Treatment 21m 2s
5. Shadows 14m 0s
6. Illusion 16m 37s
Conclusion 2m 8s
Download File Size:397.84 MB
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