Year of manufacture: 1980
Author: Michael M. Porter
Genre: Textbook
Publisher: The Free Press
ISBN: 0-684-84148-7
English language
Format: PDF
Number of Pages: 422
In Part 1, Porter discusses structural analysis of industries (through the concept of 5 forces), 3 general competitive strategies (Cost Leadership, Focus, and Differentiation) offering an excellent concept for the analysis of competitors, competitive actions, strategies for buyers and suppliers, structural analysis within industries (strategic groups, strategic mapping, barriers), and the development of the industry (life cycle, evolutionary processes).
In Part 2, Porter discusses competitive strategy in various industry conditions (competitive strategy within various generic industry environments). Such as: fragmented industries (without a real market leader), new industries, mature industries, downstream industries and global industries.
In Part 3, Porter discusses strategic decisions (decisions) that business / firms can take. Such as: vertical integration (direct, reverse, partnerships), capacity expansion and entry into new industries / business areas.
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