We work in a production and profit-oriented industry.
The designs we do everyday will eventually make their way down
the pipeline and become a product of some kind. Thus, as concept
designers, one of the biggest challenges we face is to deliver
original ideas which are not only cool, but that will also
generate revenue for our clients. Typical clients always want
something new yet generic enough to put to market. It.s our job
to balance this fine line.

For this master class, I.ll demonstrate a few methods I use when
approaching new designs. The goal is to come up with some cool
stuff which looks different, yet is familiar enough to sell.

http://www.gnomonschool.com/master/feng_zhu.html

Download File Size:360.96 MB

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