Joe McNally, one of the world.s top pro digital photographers, whose
celebrated work has graced the pages of Sports Illustrated, Time, and
National Geographic (to name a few), breaks new ground by doing something
no photography book has ever done.blending the rich, stunning images and
elegant layout of a coffee-table book with the invaluable training, no-
nonsense insights, and photography secrets usually found only in those
rare, best-of-breed educational books.
When Joe.s not on assignment for the biggest-name magazines and
Fortune 500 clients, he.s in the classroom teaching location lighting,
environmental portraiture, and how to .get the shot. at workshops around
the world. These on-location workshops are usually reserved for a handful
of photographers each year, but now you can learn the same techniques
that Joe shares in his seminars and lectures in a book that brings Joe.s
sessions to life.
What makes the book so unique is the .triangle of learning. where (1) Joe
distills the concept down to one brief sentence. It usually starts with
something like, .An editor at National Geographic once told me.. and then
he shares one of those hard-earned tricks of the trade that you only get
from spending a lifetime behind the lens. Then, (2) on the facing page is
one of Joe.s brilliant images that perfectly illustrates the technique
(you.ll recognize many of his photos from magazine covers). And (3) you get
the inside story of how that shot was taken, including which equipment he
used (lens, f/stop, lighting, accessories, etc.), along with the challenges
that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs.
But perhaps most importantly, it will help you understand photography and the
art of making great photos at a level you never thought possible. This book is
packed with those .Ah ha!. moments.those clever insights that make it all come
together for you. It brings you that wonderful moment when it suddenly all makes
sense.that .moment it clicks..
Download File Size:13.51 MB
|
