From creating a strong internet presence and high-quality, eye-catching
mailers to ensuring happy customers and promoting word-of-mouth referrals,
this indispensable handbook details the multitudinous ways wedding and
portrait photographers can supercharge their marketing efforts to bring in
more clients and better profits. Containing a step-by-step guide to the
power marketing method.a systematic, proactive approach that takes advantage
of the best possible resources available.photographers will learn how to
understand their customers, identify their hook, and establish program goals
and objectives. Five of the biggest and most oft-encountered mistakes made
by both new and struggling studios are discussed, as well as how to establish
an effective pricing strategy and become comfortable with self-promotion.
By incorporating these proven sales and presentation strategies, photographers
will be able to put forth their best sales approach, point out the features
and benefits of their product, and overcome client objections to close the
sale.

Download File Size:4.76 MB

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