by Tom Feltenstein

Bigger, Badder, Better!ATTACK OF THE KILLER MARKETING TACTICS!...

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact
marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/
competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein
has upped his game, and in, he delivers even MORE sure-fire marketing strategies and tactics that
let you outwit, outthink, and outsell the other guy. Based on case studies of clients ranging from
small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on
a range of hot topics:

* Planning the Battle - and Choosing the Right Tactics
* eMarketing, Digital Media/Social Networking
* Grand Opening/Reopening and Holidays
* Four Walls Marketing
* Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
* Marketing Measurement
* No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns
that get the word out about your business, cement the loyalty of your existing customers--and win more
new customers than you can handle.

Download File Size:1.76 MB

---