Inbound Marketing: Get Found Using Google, Social Media and Blogs
New Rules Social Media Series

Author(s): Brian Halligan; Dharmesh Shah

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are
increasingly less effective. People are getting better at blocking these interruptions out using Caller ID,
spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find
products and services. Inbound Marketing helps you take advantage of this change by showing you how to
get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

* Improve your rankings in Google to get more traffic
* Build and promote a blog for your business
* Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
* Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing
shows you how to get found by more prospects already looking for what you have to sell.

Download File Size:14.63 MB

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