Readers new to radio understand how each job is best performed, and
they will know how it meshes with those of the rest of the radio station
staff. For readers uncertain of career goals, this book provides a solid
foundation in who does what, when, and why. The Radio Station details all
departments within a radio station.
Topics explained include satellite radio, Web radio, AM stereo, cable
andpodcasting. Also, mergers and consolidation, future prospects, new
digital technologies. This edition is loaded with new illustrations,
feature boxesand quotes from industry pros.
Going strong after 20 years, The Radio Station is now in its seventh
edition and long considered the standard work on this audio medium. It
remains a concise and candid guide to the internal workings of radio
stations and the radio industry, explaining the functions performed
successfully within every well-run station.
* Classic and candid guide to the internal workings of radio stations
* Updated to include a discussion of the podcasting boom
* New analysis of satellite radio and its role in radio broadcasting
today
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