A descendant of the Cadbury family of chocolatiers, author Cadbury
is also an award-winning documentary producer for the BBC and has
seven other books to her credit. The history of chocolate, from its
origins as an exotic Aztec beverage to the most prized confectionery
in the world, is told here through the eyes of the British Quaker
family that transformed a gritty, oily brew into one of the most
sought-after delectable treats on the planet. In doing so, the
Cadbury brothers turned their father.s humble and nearly bankrupt
business into a globally dominant corporation in the span of two
generations. The path to success was not easy, and Cadbury tells
the story of fierce competition from names like Fry, Nestle, Hershey,
and Mars, as well as the Dutch and Swiss entrepreneurs who were so
crucial in cracking the food chemistry of the cacao bean. Cadbury
chronicles 150 years of chocolate wars that only heated up further
into a global-merger competition, which saw the venerated Cadbury
brand get swallowed up by the food giant Kraft in 2009. This tale
of capitalist rivalry mixed with Quaker values makes for a very
sweet journey.
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