If this were 1923, this book would have been called "Why Radio Is Going to
Change the Game"...
If it were 1995, it would be "Why Amazon Is Going to Take Over
the Retailing World"...
The Thank You Economy is about something big, something greater than any single
revolutionary platform. It isn't some abstract concept or wacky business strategy.
it's real, and every one of us is doing business in it every day, whether we choose
to recognize it or not. It's the way we communicate, the way we buy and sell, the
way businesses and consumers interact online and offline. The Internet, where the
Thank You Economy was born, has given consumers back their voice, and the tremendous
power of their opinions via social media means that companies and brands have
to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm
the airwaves, shut out the competition, and grab customer awareness. Now customers'
demands for authenticity, originality, creativity, honesty, and good intent have
made it necessary for companies and brands to revert to a level of customer service
rarely seen since our great-grandparents' day, when business owners often knew
their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small
can scale that kind of personal, one-on-one attention to their entire customer
base, no matter how large, using the same social media platforms that carry
consumer word of mouth. The Thank You Economy offers compelling, data-driven
evidence that we have entered into an entirely new business era, one in which
the companies that see the biggest returns won't be the ones that can throw the
most money at an advertising campaign, but will be those that can prove they
care about their customers more than anyone else. The businesses and brands that
harness the word-of-mouth power from social media, those that can shift their
culture to be more customer-aware and fan-friendly, will pull away from the pack
and profit in today's markets.
Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world
examples of companies that are profiting by putting Thank You Economy principles
into practice, The Thank You Economy reveals how businesses can harness all the
changes and challenges inherent in social media and turn them into tremendous
opportunities for profit and growth.
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