As the saying goes, "People don't plan to fail--they fail to plan."
In business, this failing is fatal--because planning is essential to
the well-being and success of any company. Seven Steps to a Successful
Business Plan cuts past the traditional planning problems, and provides
readers with a documented method of building a simplified business plan
that works! The book helps managers find a sensible starting point,
understand the value of an integrated planning model, and finally write
a logical business plan. Four features make it all work:
1. A Seven-Step Planning Process--How you plan to integrate planning
down to the lowest level.
2. Your Management Story--Defining what the company is "about," and
asking yourself if it makes a good "story."
3. The Concept of backPlanning--Where do you want to be, and how do
you work backward from there?
4. The 5-Page Business Plan--How can you create a concise, functional,
and user-friendly plan--in just 5 pages?
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