Drawing upon forty years of experience from his own sports and celebrity
management practice, Mark H. McCormack is back with common-sense advice
aimed at business owners and would-be CEOs. McCormack's tips include:

* End your day on time
* People who say they can keep a secret usually can't
* It pays to overestimate your competition
* The best ideas cannot be stolen
* Know when to say "It's none of your business"
* Get paid for thinking rather than doing
* Time in front of the customer is the best time of all
* Be wary of unanimous agreement
* Not every budget deserves your respect
* Learn the art of picking up the check

In ninety brief chapters that range in topic from getting ahead to staying
competitive, McCormack makes clear that doing business in today's climate
still involves the same basic elements of human interaction-intelligence,
creativity, and efficiency-that have always meant the difference between
success and failure.

Download File Size:1.74 MB

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