The main character, Richard "Dick" Morrison, is a middle-aged man who smokes.
One day he has a chance meeting with his old college roommate James "Jim"
McCann who advises him to go to Quitters, Inc., the firm that he says helped
him kick the habit. The firm is said to have a 98% success rate with their
clients and guarantees that once the person has enrolled for treatment,
he will never smoke again.

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