In this course, author David Booth explains what search
engine optimization (SEO) is and how you can start using it to
increase your website's visibility to search engines and attract
the right kind of traffic to the right kinds of pages on your site.
Discover how to read a results page and find your ranking, and see
how rankings affect both large and small businesses. Then find out
how to implement basic optimization strategies, like conducting
keyword research, building inbound links, optimizing your pages
and content, and measuring your successes and progress while
planning for a long-term SEO strategy. SEO for ecommerce, local
search, and an international audience round out this comprehensive
look at the basics of SEO.

Download File Size:875.47 MB

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