A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
Topics include:

Understanding how style guides fit into the branding process
Who is a style guide for?
Formatting the guide
Deciding what to include
Identifying your position statement and voice
Working with logos and typography
Formalizing brand colors
Working with images

Download File Size:116.87 MB

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