2012
Lynda.com
Anne-Marie Concepcion
2h 57m
English
Join author Anne-Marie Concepción as she shows you how to leverage the power of tweeting for business promotion and customer engagement. This course reviews the basics of tweeting for business and shares smart ways to set up an account that reflects your brand. It explains how to tweet strategically in order to engage customers and attract followers. Anne-Marie also offers suggestions for creating a richer Twitter experience, managing your feed and activity using third-party apps and utilities, and integrating Twitter with other marketing endeavors.
Topics include:
Understanding the role of social media marketing vs. traditional marketing
Specifying business goals for Twitter
Choosing a strong username and creating a strong profile
Creating a Twitter landing page
Following the people who matter most
Using mentions, replies, and conversations
Finding potential clients
Providing support to customers and prospects
Using hashtags for events and promotions
Sharing photos and video with Flickr and YouTube
Automating and archiving tweets
Integrating Twitter with your blog, Facebook, and LinkedIn
Introduction 2m 14s
Welcome 1m 1s
Understanding interface changes in Twitter 1m 13s
1. Using Twitter for Business 28m 11s
Exploring social media marketing vs. traditional marketing 6m 50s
A brief overview of Twitter 7m 4s
Does Twitter make sense for your business? 6m 24s
Specifying business goals for using Twitter 7m 53s
2. Smart Twitter Account Setup for Business 50m 15s
Choosing a strong username 8m 18s
Crafting the perfect bio 7m 48s
Creating a profile image 3m 42s
Choosing background images and colors 4m 56s
Marketing with a custom Twitter background 7m 21s
Creating a Twitter landing page 3m 9s
Promoting your Twitter address 5m 17s
Following the Twitter terms of service 7m 26s
Using the business resource pages on Twitter 2m 18s
3. Tweeting Strategically 59m 38s
Aiming for the right mix of Tweets 9m 0s
Tweeting like a pro 12m 16s
Following the people who matter most 10m 21s
Getting retweeted 5m 31s
Finding potential clients 9m 45s
Using mentions, @replies, and conversations 6m 53s
Gaining competitive intelligence 5m 52s
4. Creating Engagement Opportunities 25m 39s
Awarding loyalty 6m 18s
Providing support for customers and prospects 9m 46s
Creating ad-hoc focus groups 3m 43s
Using the Activity panel to find opportunities 5m 52s
5. Creating a Rich Twitter Experience 38m 7s
Using hashtags for events and promotions 7m 20s
Finding and hosting Tweet chats 5m 12s
Sharing media with Flickr and YouTube 11m 6s
Using Twitter lists strategically 14m 29s
6. Managing Your Twitter Activity 35m 53s
Using the Twitter utility TweetDeck 9m 39s
Using third-party social-media-management apps 10m 10s
Automating Tweets 9m 32s
Archiving Tweets 6m 32s
7. Integrating Twitter with Other Online Marketing 36m 54s
Repurposing Tweets with the Details link 6m 12s
Adding your Twitter feed to a blog or website 5m 59s
Cross-tweeting to Facebook and LinkedIn 8m 44s
Encouraging sharing with Twitter buttons 7m 17s
Advertising on Twitter 8m 42s
Conclusion 1m 16s
Next steps 1m 16s
http://www.lynda.com/Twitter-tutorials/Twitter-Business/108969-2.html
Download File Size:400.17 MB
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