2012
Lynda.com
Lorrie Thomas Ross
2h 29m
English
In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
Topics include:

Using Google+ Pages
Organizing contacts with Google Groups
Incorporating local listings from Google into your marketing campaign
Creating a profile
Adding contacts
Building a business page
Posting photos and videos
Hosting live online chats with hangouts
Using the +1 button
Using Google Analytics to measure a page's success
Changing or deleting a profile or posts

Introduction 1m 25s
Welcome 1m 5s
Using the exercise files 20s
1. Using Google+ Pages for Business 4m 10s
Why use Google+ Pages? 4m 10s
2. Getting Started 23m 20s
Creating a Google+ profile 7m 45s
Adding contacts to circles 3m 46s
Gathering the graphics for your business page 2m 19s
Creating a business page 9m 30s
3. Adding and Customizing Your Information 17m 42s
Customizing the business name and introduction 6m 10s
Customizing the tagline 1m 2s
Adding photos 2m 6s
Customizing Google+ Page settings 4m 32s
Adding page managers 3m 52s
4. Google+ Pages Management and Awareness Building 33m 28s
Starting the conversation 8m 32s
Connecting your web site 6m 53s
Sharing on the web 6m 56s
Using Google+ Direct Connect 51s
Starting hangouts 6m 29s
Utilizing the +1 button 3m 47s
5. Optimizing Your Google+ Pages for Google+ 22m 56s
Optimizing the profile and cover photos 4m 45s
Linking to blog posts 3m 21s
Writing a compelling About page 4m 17s
Uploading videos to the profile page 3m 12s
Sharing links 5m 2s
Updating contact information 2m 19s
6. Tips and Tricks for Marketing with Google+ Pages 25m 58s
Making your profile visible 6m 2s
Using circles strategically 5m 30s
Integrating Google+ into your overall marketing strategy with links and AdWords 2m 38s
Using video chats and hangouts strategically 2m 54s
Using Events strategically 3m 23s
Deleting photos and posts 2m 10s
Connecting with Google+ circles through Gmail 1m 13s
Encouraging conversations with Contacts 2m 8s
7. Measuring Your Google+ Page Success 8m 38s
Understanding how to measure success 1m 4s
Using Google Analytics to benchmark 3m 17s
Understanding quantitative and qualitative measurement 4m 17s
8. Troubleshooting 11m 9s
When in doubt, Google it 2m 44s
Changing your profile 4m 5s
Deleting your profile 3m 4s
Getting help 1m 16s
Conclusion 48s
Goodbye 48s

http://www.lynda.com/Google-tutorials/Google-Business/101459-2.html

Download File Size:245.53 MB

---