2012
USA
Lynda.com
Lorrie Thomas Ross
00:25:08
English
In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.
Topics include:

Understanding branding
Looking at trends and a gallery of brands
Positioning your brand in the marketplace
Integrating images and style
Developing a business promise
Creating a style guide
Trademarking your brand
Tying together the print and web site design for a brand
Avoiding common mistake

Introduction 1m 25s
Welcome 59s
Using the exercise files 26s
1. Defining a Business Brand 6m 53s
Understanding branding 1m 36s
Exploring the gallery of brands 1m 47s
Positioning your brand 2m 3s
Using images and style to support messaging 1m 27s
2. Building a Brand 12m 34s
Developing a story 1m 56s
Developing a creative brief 2m 47s
Developing a logo 3m 13s
Developing a style guide 1m 21s
Creating consistent communication and collateral pieces 1m 34s
Trademarking a brand 1m 43s
3. Succeeding by Avoiding Common Mistakes 3m 31s
Planning for success 1m 30s
Being consistent 1m 2s
Integrating the power of the web in branding 59s
Conclusion 45s
Final thoughts 45s

http://www.lynda.com/Business-Skills-tutorials/Building-Your-Brand/101957-2.html

Download File Size:175.86 MB

---