Jonah Berger and Keith Nobbs
Audiobook UNABRIDGED
English
2013
ISBN: 1451686579
ASIN: B00BQK7U6Um4b
m4b
AAC 1 ch
6 hrs 54 min
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

Download File Size:112.16 MB

---