2012
fxphd
Mike Seymour
English
08:46:17
The course is a TV-style program which forms the foundation of our curriculum at fxphd. The class covers a wide variety of topics which apply across all applications. Content of the show varies widely, but past episodes have covered previs, matte painting, 3D Tracking, DI workflow, HDR, and legal issues for freelancers
01 . Breaking the mould. How independent films can work out side the system. Mike talks to producer and writer of "The Tunnel" - Enzo Tedeschi about funding and distributing the award winning indy film.
02 . Behavioral economics in advertising
03 . Influencing subconscious behavior.
04 . Mike chats with Naked Communications founder Adam Ferrier about the role of behavioral economics in their campaigns
05 . Mike takes a look at this year's Super Bowl commercials and discusses how the best of the best in advertising rated this year.
06 . Mike explains why behavior economics is the microwave cooking of behavioral change.
07 . Social media and your business.
08 . Chunking, choice architecture and a New Zealand case study.
09 . Pricing and not competing on price. Your identify as worth.
10 . Mike sits down with Peter Pynta from Neuro-Insight to discuss how our brain really absorbs tvc's.
It's recommended if you have access to the software for the courses you are taking. Technically, there is no reason you couldn’t take the course without the software, but you’ll get way more out of the material by being able to trying things out yourself.
http://www.fxphd.com/

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