2014
TeamTreeHouse
Dan Gorgon
3+ Hours
English

Search Engine Optimization is an ongoing process, a way of thinking about your website, preparing and creating its content, and monitoring its success over the long term. Using industry standard best practices, tools, and strategies, you can create a site that doesn't just get indexed by search engines - it'll get used by real people.

1. Introduction to SEO
1. What is SEO_
2. The History of Search
3. How SEO Works
4. Paid Search Results
5. Who Can Do SEO
6. Black Hat SEO
2. Better SEO Through Content
1. How Content Impacts SEO
2. What is Content_
3. Keyword Research
4. Variety and Freshness
5. Link Building
6. Quality Content... or Else
3. Better SEO Through Code
1. How Code Impacts SEO
2. Title Tag
3. Meta Description and Meta Keywords
4. Site Architecture
5. Canonicalization
6. Page Structure
7. Noindex and Nofollow
4. Better SEO Through Tools
1. Google Webmaster Tools and Analytics
2. Authorship and Places
3. OpenGraph and Twitter Cards
4. Website Speed
5. SEO Tools and Analytics
6. Ensuring SEO Success in the Future

teamtreehouse.com/library/seo-basics

Download File Size:593.14 MB

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