The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.
Topics include:

Creating marketing videos
Advertising with YouTube
Defining your marketing goals
Creating a YouTube content map: deciding where to embed your videos
Working with use case scenarios
Creating serialized content
Incorporating graphics
Setting up your channel page with a logo, description, and links
Creating a customer dialog with comments
Integrating with Facebook and WordPress
Creating, managing, and monitoring YouTube ads

Download File Size:547.35 MB

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