2015
Lynda
Trish Witkowski
2:07
English
Get fresh ideas for your next print marketing campaign as the world's leading expert on folded formats, Trish Witkowski, shares unique and effective folded solutions that will add that "wow factor" to your creative projects. This highly visual and inspiring course is filled with print "eye candy"—for designers who operate on either end of the budget spectrum. Trish will set a strong foundation of folding lingo, folding families, and folding dos and don'ts. She'll also share her 10 high impact tricks for folding success and show you how to expertly create folding templates and dielines. You'll see lots of real-world solutions from her famous sample library, too.
Introduction
Welcome
What you should know before watching this course
Using the exercise files
1. Folding Families
Folding families
Accordion folds
Basic folds
Gate folds
Map folds
Parallel folds
Poster folds
Roll folds
Specialty folds
Hybrid and composite folds
Proprietary folds
2. Folding Lingo
What is folding compensation?
Panels vs. pages
Flat size vs. finished size
Broadside and short folding
Parallel folds and right-angle folds
3. Folding for Production
Machine folding vs. hand folding
Buckle-plate folding
Knife folding
Plow folding
Inline, offline, and near-line production
The role of scoring
The fine line between standard and specialty
4. Planning for Folded Materials
Folding and the user experience
The folding sequence dummy
Choosing the right fold for your project
Choosing the right paper
Folding for mail
5. Folding in Layout
Setting up the digital document
Placing fold marks
Building templates the easy way
File setup for specialty formats
6. 10 High-Impact Folding Tricks
Simple guillotine trims
Direction and format changes
Asymmetry
Broadside folds
Visual tricks
Short folds
Die cuts
Extended panels
Zip strips and pull-tabs
Flaps
7. Inspired Real-World Folded Solutions
Folded solutions for mail
Folded solutions for special events
High-budget specialty folds
Low- to moderate-budget folds
Conclusion
Next steps
http://www.lynda.com/
Download File Size:584.32 MB
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