2014
Lynda
Claudia McCue
0:58
English

Digital and variable data printing offer an incredible array of possibilities. Think banners, vehicle wraps, and custom-printed books. But with possibilities come stock and finishing limitations, which those using this versatile technology need to know. In this course Claudia McCue reviews the types of projects that are appropriate for digital printing, the impact of digital color, and how variable data can allow you to personalize your digital print jobs. She also explores the possibilities beyond paper, like edible ink. At the end of this course, designers will feel more confident when they choose digital printing for their next job.

Introduction
Welcome
What you should know before watching this course
Using the exercise files
1. Defining Digital Printing
What constitutes digital printing?
Types of digital printing devices
2. Types of Jobs That Are Appropriate for Digital Printing
Short print runs
Unique sizes and substrates
Fine-art printing (giclée prints)
3. Design Considerations
Stock considerations
Finishing considerations
4. Digital Color
Digital color considerations
Digital color advantages
5. Large-Format Output
Working at a reduced size
Image resolution
6. Variable Data
Basic principles of variable data publishing
Why digital printing and variable data go hand in hand
Exercise: InDesign Data Merge for text
Using InDesign Data Merge with images
7. Beyond Paper
Extended capabilities of digital printing
Eat your mistakes: Edible printing
Conclusion
What I hope you've learned
Next steps

http://www.lynda.com/

Download File Size:181.24 MB

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