2015
Lynda
Patrick Rauland
1:10
English

Want to build an online store? Build it with WordPress and take advantage of all the sophisticated plugins and rich development features the platform has to offer.
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.

Introduction
Welcome
What you should know
1. Understanding Your Market
Choosing a product to sell
Defining your audience
Organizing your products
Offering pre-sales to validate your product
2. Marketing Your Site
Using marketing to increase site traffic
Understanding customer lifetime value (CLV)
Increasing CLV with repeat customers
Increasing your average order value
3. Selling Products
Getting paid
Examining your needs
Checking out with PayPal
Checking out with Stripe
4. Shipping, Orders, and Taxes
Calculating shipping costs
Managing orders
Managing inventory and listings across platforms
Understanding taxes
Collecting EU value-added tax (VAT)
5. Securing Your Site
Understanding the basics of Secure Sockets Layer (SSL)
Protecting sensitive data
6. Using WordPress for Ecommerce
Using native WordPress platforms
Implementing third-party platforms
7. Testing and Optimization
Testing your site
Optimizing your site
Conclusion
Next steps

Download File Size:173.61 MB

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