2015
Lynda
Cynthia Sanchez
1:43
English

Think Pinterest is only good for cupcake recipes and wedding inspiration? Think again. Pinterest is a powerful marketing tool for businesses of all stripes. In this course, Pinterest expert Cynthia Sanchez explains the basics of Pinterest and dispels the myths that are keeping some companies away from this powerful marketing platform. She explains how to lay the foundation for a great Pinterest presence, starting with research, a strategic approach, and a website prepped for successful pinning.
Cynthia also provides crucial details on expanding Pinterest reach, including understanding what to pin and how often, writing successful pin descriptions, engaging with influencers, creating boards, and participating in groups. Plus, discover how to use contests, messaging, and Rich Pins; start advertising with Promoted Pins; and measure the results of your Pinterest activities.

Introduction
Welcome
1. The Basics of Pinterest
What is Pinterest?
Navigating Pinterest
How to pin
2. What to Do Before Opening a Business Pinterest Account
Develop a Pinterest mindset
Strategy development
Reaching your ideal customer on Pinterest
Use Pinterest for research
Create a Pinterest plan
3. Creating a Pinnable Website
Pin It buttons
Pinterest account website links
Pinnable images
4. Launching a Business Pinterest Account
Opening a business Pinterest account
Verifying a URL
Linking a Pinterest account with other social networks
Creating and organizing boards
5. Strategies for Growing Your Pinterest Presence
What to pin
How often to pin
Pin descriptions
Who to follow
Group boards
Pinterest contests
Email and privacy settings
6. Rich Pins
Product Rich Pins
Article Rich Pins
Place Pins and map boards
Advertising on Pinterest with Promoted Pins
7. Measuring Pinterest Success
Pinterest Analytics
Google Analytics
Conclusion
Next steps

Download File Size:158.41 MB

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