2015
Photigy
Ilya and Max Plotnikov
3:45
English

Shooting beer is a whole separate area in advertising photography. As well as one of the most interesting. There are quite a few advertising photographers that made their careers on this single area of expertise.
In general I would say if you understand how to take a great picture of a glossy transparent product – you can shoot almost anything else. That’s what makes beverage photography is one of the most important themes to dig into.
This course is for you, if you:
- Have some experience with studio lighting and want to learn or improve your skills in a bottled beverage photography.
- Learn how to photograph fast and easy with the minimum lighting gear, using it in with a very effective shooting techniques shown in this course.
- Would like to become a pro in shooting beer and get enough confidence for working for major local or worldwide brands.
- Interested in improving of your post production skills.

Photo Shoot
Lenses - Photo Shoot - 10min
Proper focal length is one of the keys to making a great photo. I go through several most common for commercial photography focal lengths and angles and compare results with ad pictures of different beer brands.
Lighting Part I - Photo Shoot - 11min
In order to achieve success in advertising photography one should first learn all basic tools and techniques that allow to get any desirable result. How to get a nice clean reflex on the bottle, how to create a fading reflex, how to avoid interference of several lights – these and other questions are answered in this and the next part.
Lighting Part II - Photo Shoot - 19min
Second and final part about lighting.
Miller - Photo Shoot - 20min
Classic “American” lighting scheme with one light behind the bottle and centered light on the label.
Miller Can - Photo Shoot - 9min
Some ideas could be much easier realized on retouching instead of creating a complicated lighting scheme. This image is an example of how simple post production can save a lot of time and allow to receive an impressive result.
Heineken - Photo Shoot - 22min
European style of shooting beer. Very delicate fading reflexes and calm mood.
Grolsch - Photo Shoot - 18min
Sometimes advertising images are based on a logo embossed on a glass. In this case the main goal is to show the beauty of shapes.
Tuborg - Photo Shoot - 11min
The whole new approach to shooting beer by making a series of images with just one light at a time and composing lights on post production.
Post Production
Stella Artois - Post Production - 21min
Retouching of Stella Artois bottle and working on the background.
Miller - Post Production - 24min
Retouching of the first image and creating a background with a glow underneath the bottle.
Miller Can - Post Production - 7min
Retouching of the second image by composing three pictures into one image.
Heineken - Post Production - 22min
Retouching of the third image and creating a nice classic green Heineken background.
Grolsch - Post Production - 11min
Retouching of the fourth and five images. Color correction and composing of different parts of the images.
Tuborg - Post Production - 21min
Retouching of the sixth image. An innovating technique of composing lights which give a great flexibility in a post production process.

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