Buy and Download - Lynda.com Google Tag Manager V2 Essential Training

2015
Lynda
Corey Koberg
2:04
English

Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.

Introduction
Welcome
Understanding Google Tag Manager (GTM)
Understanding the GTM hierarchy
1. Working with Accounts and Containers
Understanding permissions and security
Creating an account and container
Installing your first container
Installing a container on WordPress (CMS)
2. Using Built-In Tags
Leveraging the Google Analytics built-in tags
ClickTale and other built-in tags
3. Working with Variables
Understanding basic variables
Implementing GTM variables
4. Creating Triggers
Understanding triggers
Firing Google Analytics events using triggers
5. Controlling Versioning
Creating versions and viewing publishing history
Importing and exporting configurations
6. Debugging Your Tags
Using Preview and Debug modes
Using WASP to debug
7. Using Custom HTML Tags
Understanding and using custom HTML tags
Best practices for custom HTML tags
8. Implementing Data-Layer Code
Understanding the data-layer concept
Populating data layers via push
Data-layer variables and Google Analytics integration
Conclusion
Next steps

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