2014
Lynda.com
Nigel French
01:20:00
English

A great band deserves a great logo. Think about The Grateful Dead's dancing bears or The Rolling Stones' "hot lips." Or even The Beatles: their famous logo is just a simple text-based design with a drop T. As a designer, your responsibility is to come up with a variety of logo ideas for your clients and hone in on and finesse the best one. In this course, Nigel French uses a client brief from Brooklyn-based band Shy Hunters, and shows how to evolve rough sketches into great logo designs, anchored by typography and highlighted with imagery. He also shows how to prepare variations on the design and format the logo for different uses, such as print, websites, and social media.
Want more information about building a solid logo? Check out Nigel's Designing a Logo course.
Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo

Introduction 2m 44s
Welcome 1m 0s
What you should know before watching this course 1m 2s
Using the exercise files 42s
1. The Design Brief 2m 54s
Kicking off the project with the client's brief 59s
Defining the logo-design process 1m 55s
2. Exploring Ideas 29m 46s
Establishing a workflow 3m 23s
Exploring type casing and weight 4m 6s
Exploring letterspacing and alignment 3m 40s
Evaluating typefaces 3m 11s
Combining the words 5m 29s
Adding an enclosing shape 3m 49s
Adding lines 2m 47s
Combining type and symbols 3m 21s
3. Presenting Ideas 17m 10s
Forming logo idea 1: Mysterious Figure 2m 24s
Forming logo idea 2: Lost Highway 2m 16s
Adding perspective and texture to logo idea 2 5m 28s
Forming logo idea 3: NxNW 5m 31s
Presenting the logo ideas 1m 31s
4. Finessing Ideas 27m 17s
Choosing colors for the logo 3m 30s
Evolving the logo idea 5m 8s
Fine-tuning the logo design 3m 50s
Preparing variations of the logo design 4m 11s
Formatting the logo for different uses 1m 40s
Saving separate versions of the logo 4m 55s
Creating a web-optimized logo 4m 3s
Conclusion 23s
Next steps 23s

www.lynda.com/Illustrator-tutorials/Designing-Logo-Band/160273-2.html

Download File Size:196.8 MB

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