2015
Lynda
Chris Nodder
1:49
English

A good user experience design will make visitors stay on your site. A bad one will make them go to someone else's. This class teaches you how to apply simple UX design principles to your site to make it behave in the way that users want and expect.
User experience expert Chris Nodder teaches
What people want from websites, how they search for information, how they read online, and how to structure your content to take advantage of this research
How to use graphics to help rather than hinder visitors, how to integrate video, audio, and other media, and when to consider interactive rather than static content
How to look at your site's homepage, forms, product pages, and content through the eyes of users to build a site that better meets their needs
How to balance site content with advertising
There are never enough great interfaces in the world. Take this easy introduction to start making wonderful online experiences for your own users.

Introduction
Welcome
1. What Makes a Good Web User Experience?
Building a site for your visitors
Understanding how people browse the web
It's all about information
What causes people to leave sites?
2. Don't Get in the Way of the Information
Simple design
Consistent design
Standard design
3. Navigation
Elements of navigation
Content has a structure
Understanding menus
Reviewing some menu myths
Working with site maps
Adding search to your site
Understanding links
Exploring clickable elements
Understanding Fitts' law
4. Site Layout
People can begin from any page on your site
Elements every webpage should have
Creating progressive navigation
Arranging your content
5. Writing for the Web
How people read on the web
Writing for information exchange
Formatting pages for information exchange
6. Homepage
Using your homepage as a site summary
Creating fresh content
Displaying navigation and search
The five-second test
7. Category and Landing Pages
Showing people what you've got
Making comparisons easy
Creating landing pages from ad campaigns
8. Detail and Product Pages
The real purpose of detail and product pages
Writing descriptive text
Using images to set context
Showing the price for products
Have a call to action
About Us: A special detail page
9. Forms
Ask for information in context
Making forms as painless as possible
Creating form fields
Handling errors gracefully
10. Using Media to Help Tell Your Story
Using different types of media
Simple question: Does it enhance the experience?
Using graphics for explanation, not decoration
What is interactive content?
Laying out your page for media
11. Balancing Adverts and Content
Making money without selling out
Adding graphical ads
Creating text ads
12. Summary: Good Design Practice
Simple, consistent, and standard design
Considering your users
Conclusion
Next steps

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