2016
Lynda
Evan Sutton
0:59
English
The biggest issue musical artists face is how to get people to hear and purchase their music. Luckily, today's digital platforms offer a variety of ways to engage new customers and longtime fans. In this course, author Evan Sutton explains the best practices for self-releasing and promoting music online. He begins by discussing how to ready a release for online distribution, including mastering, ISRC codes, online aggregators, and setting release dates. He moves into online promotional strategies, including blogs, press releases, free download strategies, exclusives, and streaming options.
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
Introduction
Welcome
1. Readying a Release for Online Distribution
Readying your finished tracks for master
Self-mastering or choosing a mastering engineer
Registering for and implementing ISRC codes
Choosing an online aggregator I: Overview of royalty structures
Choosing an online aggregator II: Targeting your market with specific online retailers
Setting a release date and scheduling exclusivity with one outlet
2. Online Promotional Strategies
Targeting music blogs to fit with your brand
Building relationships with bloggers and writers
How to write a press release
Setting up a free download strategy
Free streaming guidelines
Using social media to promote a release
3. Email and Ongoing Promotional Strategies
Building buzz with email
Working with MailChimp
4. Maintaining Momentum with Your Audience and Network
The importance of consistency in promotion
Audience interaction via social media and contests
Horizontal networking
Hiring third-party contractors
Stop waiting. Choose yourself.
Conclusion
Next steps
lynda.com/Mastering-tutorials/Digital-Release-Promotion-Strategies-Musicians/437173-2.html
Download File Size:242.15 MB
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