2016
Lynda
Olivia Uribe-Mutal
1:01
English

Social media is a great way for nonprofits to share their mission and find potential donors. It doesn't have to cost your organization a lot of money to run effective campaigns. Olivia Uribe-Mutal shows off the best free and paid tactics for marketing nonprofits on social media platforms such as Facebook, Twitter, YouTube, and Instagram. She covers strategies for incubating online communities, sharing content, and inviting others to like and interact with your dynamic posts. Plus, get a look at the most popular social media tools and "quick win" tactics for improving your reach, no matter what your budget.

Introduction
Welcome
Using the exercise files
What you should know before watching this course
1. Principles of Social Media
Principles for using social media in a nonprofit organization
Importance of feedback and responding
Brainstorming sheet
Creating your social media strategy
Social media reference guide
2. Blogging Platforms
Pros and cons
Blogging content types
Free and paid tactics
3. Facebook Platform
Pros and cons
Facebook content types and best practices
Facebook's donate button
Paid tactics
4. Twitter Platform
Pros and cons
Twitter content types
Free tactics
Paid tactics
5. Google+ Platform
Google+ recent changes
Pros and cons
Google+ content types and free tactics
6. YouTube Platform
Pros and cons
Free and paid tactics
7. LinkedIn Platform
Pros and cons
LinkedIn content types and free tactics
Paid tactics
8. Instagram Platform
Pros and cons
Free tactics and tools
Paid tactics
Conclusion
Next steps

lynda.com/Facebook-tutorials/Social-Media-Nonprofits/426766-2.html

Download File Size:379.73 MB

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