2016
Lynda
Sean Adams
1:23
English
You probably know the names of many design greats. Chip Kidd, Marian Bantjes, Debbie Millman—and Sean Adams. What do they have in common? These designers know how to promote themselves. Self-promotion is essential for freelancers and studio heads alike. Fortunately, there are more and more ways designers, and creatives in general, can get the word out about their businesses, from business cards and Behance, to blogs and design conferences.
In this course, Sean takes you through the steps of determining what your design identity is and developing the essential pieces every promotional system needs. He takes a deep dive into some of the more complex and critical components, such as developing an effective and elegant website, and also touches on topics one might not think of—such as writing an effective bio and working with colleges to give back and brand build. Learn how to let the world know who you are and what you do. Start promoting your design career now.
Introduction
2m 20s
Welcome
2m 20s
1. The Brand Assets
19m 8s
Your identity and brand
3m 25s
Image assets
3m 6s
Image asset organization
2m 43s
Project descriptions and language
2m 34s
Your bio, CV, and headshot
2m 34s
Brand and identity: Naming
2m 8s
Brand and identity: Visual system
2m 38s
2. Your Website
14m 17s
Designers' websites
2m 20s
Organization and site architecture
2m 51s
Homepage
2m 24s
Projects
3m 29s
Making your website
3m 13s
3. Print Materials
11m 45s
Print materials 101
2m 29s
ID system
2m 27s
Business cards
2m 22s
Cards and postcards
2m 7s
Thank-you
2m 20s
4. Communications and Social Media
18m 12s
Online presence overview
2m 58s
Your blog
2m 53s
LinkedIn
2m 54s
Facebook, Twitter, and the social media world
3m 17s
Getting published
3m 7s
How to contact editors and authors
3m 3s
5. Community
14m 39s
AIGA and other design organizations
2m 46s
Conferences and events
2m 56s
Competitions and juries
2m 51s
Speaking engagements
3m 10s
Maintenance
2m 56s
Conclusion
3m 16s
Next steps
3m 16s
lynda.com/Design-Business-tutorials/Running-Design-Business-Self-Promotion/432563-2.html
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