Narrated by William Ury
Everyone knows that it is the give-and-take of negotiation that enables
decisions to be made, problems to be solved, needs to be satisfied - in
our professional as well as our personal lives. But where does that leave
you when you confront someone who has no intention of negotiating fairly
or in good faith? How can you find common ground when your opponent - an
angry boss, an unreasonable client, a deceitful colleague, an insecure
business partner, a stubborn spouse - refuses to give an inch? How, in
short, can you get to "yes" when someone else says "no"?
In Getting Past No, Dr. Ury offers his unique five-step system to
dismantle stone walls, disarm tough bargainers, deflect attacks, and dodge
dirty tricks. Dr. Ury's method of breakthrough negotiation depends not on
scoring a win over your opponent - but on winning him over. Getting Past
No offers specific techniques and proven strategies designed to identify
the problem, develop practical proposals, and invent creative options that
satisfy both sides' needs. Whether you're dealing with an unruly teenager
or an office bully, Dr. Ury's method will help you gain control in even
the most difficult situations. More than getting mad or getting even,
Getting Past No will get you results!
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