2013
Lynda.com
Brian Lee White
02:01:00
English
Help your client achieve the music that matches the vision for their brand. This real-world project course shows how to assess an assignment, break down a creative brief, and decipher client expectations to create a compelling musical score for advertisements. Producer Brian Lee White shows you how to shape a score around picture and create a memorable theme for the client's brand. You'll also learn how to address the revision cycle with a client, adopting smart strategies to deliver excellent work on time and on budget. When you're ready to deliver the music track, learn how to print the final assets for delivery. Finally, Brian helps you understand the importance of a scope of work agreement and various licensing and publishing rights you may be entitled to as a composer.
Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.
Topics include:
- Reviewing the creative brief
- Working with temp music
- Choosing an appropriate tempo
- Marking keyframes
- Creating a theme
- Breaking down client feedback
- Implementing revisions
- Printing the music for delivery
- Understanding basic music licensing and publishing principles

0. Introduction 3m 23s
Welcome 1m 4s
What you need to know 1m 24s
Using the exercise files 55s
1. The Assignment 16m 24s
Reviewing the creative brief 3m 32s
Reviewing the cut 2m 47s
Working with temp music 5m 5s
Decoding client expectations 5m 0s
2. Setting Up the Session 13m 52s
Creating a new session and importing the video/dialogue 4m 15s
Selecting tempo(s) 5m 6s
Marking keyframes 4m 31s
3. Building the Track 41m 26s
Creating a game plan 3m 52s
Constructing the rhythm section 6m 19s
Adding the bass 7m 9s
Creating a theme 8m 57s
Crafting sound design 6m 15s
Printing a version for review 8m 54s
4. Review and Revise 17m 53s
Understanding the review and revision processes 3m 14s
Breaking down the client review and revision notes 2m 45s
Implementing the revisions 7m 48s
Strategies for managing projects with extended revisions 4m 6s
5. Final Delivery and Additional Topics 28m 6s
Printing the music for delivery 12m 1s
Understanding and managing scope of work 5m 14s
Basic music licensing and publishing 10m 51s
6. Conclusion19s
Goodbye 19s

http://www.lynda.com/Pro-Tools-tutorials/Producing-Music-Advertisements/122931-2.html

Download File Size:291.72 MB

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