2014
Lynda
Craig Smallish
01:40:00
English

A successful print ad campaign entices the reader visually, and then delivers on its promise with a compelling message. This course details the process of constructing ad layouts for print—emphasizing the importance of visual hierarchy and how the power of composition can embolden your underlying campaign message. Using a client brief for the Landon Hotel brand, Craig Smallish explores three creative concepts and then takes the most successful concept through the complete development process, from obtaining reference material to refining the layouts. Along the way, you'll learn how to produce rough thumbnail sketches; select photos, illustrations, and typography for your design; and balance the contrast and placement of assets. Plus, learn tips for presenting your print ad campaign ideas to your clients.
Topics include:
Establishing the campaign message
Developing your first ad concepts
Creating thumbnail sketches
Choosing the best media to convey your message
Managing contrast in a composition
Refining ad layouts
Preparing a print ad presentation for clients

Introduction 3m 2s
1. The Power of a Well-Composed Ad Design 10m 33s
2. Establishing the Foundation: The Client Brief 8m 43s
3. Great Ad Designs Begin with Great Concepts 10m 51s
4. Creating Thumbnail Layouts 11m 16s
5. The Best Choice of Media to Communicate the Message 15m 35s
6. Putting It All Together 13m 22s
7. Refining the Layout 12m 24s
8. Developing the Final Comp 10m 41s
9. The Pitch/Client Presentation 4m 6s

http://www.lynda.com/Design-Page-Layout-tutorials/Designing-Print-Ad/155264-2.html

Download File Size:820.08 MB

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