2015
Lynda
John McWade
0:59
English

Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In this case study, senior staff author John McWade walks through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after." He tackles the job piece by piece, explaining the choices he is making when it comes to typography, image choice, color, balance, and layout. The final design is clearly identifiable, and conveys abstract ideas of quality and craftsmanship. Watch and use John's examples and techniques to help guide the design of your next identity project.

Introduction
Project overview
1. Logo Design and Project Overview
Developing a creative brief
Evaluating the "before"
2. From Imagery to Design
Exploring the "world of"
Brainstorming
Making forced random connections
Selecting favorites to render
3. Finalizing the Design
How to choose a typeface
How to choose colors
How to use the logo
Conclusion
Review

Download File Size:247.13 MB

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