2014
Lynda
Brad Batesole
2:27
English
Businesses of all sizes can use Twitter for everything from finding new customers to deepening relationships with existing clients. This course explains how to best use the popular social media platform. Learn how to create a great user name and profile, define your brand personality, and begin tweeting.
Author Brad Batesole also shows how to use Twitter for lead gen, and track the impact of each tweet so you can determine what's working and what's not. You'll also learn how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.
Finally, Brad explains crucial workflows for managing your daily efforts, including how to monitor Twitter and schedule tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.
Introduction
Welcome
1. Getting Started
Deciding to use Twitter for business
Overview of Twitter terminology
Choosing a username
Interface overview
2. Creating an Effective Profile
Using your profile to build brand presence
Adding a photo and header image
Creating your Twitter bio
Pinning a Tweet
3. Connecting
Choosing to follow others on Twitter
Connecting with existing contacts
Exploring hashtags and trending content
4. Tweeting
Defining your brand personality
Establishing your marketing objective
Crafting a great Tweet
Embedding photos and videos
Establishing a Tweet schedule
Tracking the impact of each Tweet
5. Lead-Generation Techniques
Searching for potential clients
Using the Lead Generation Card
Leveraging the power of Retweets
6. Outreach
Twitter buttons for your website
Embedded widgets for your website
Twitter Cards for your website
7. Advertising
Creating an advertising account
Launching a Promoted Account campaign
Launching a Promoted Tweet campaign
Measuring advertising impact
8. Managing Your Daily Efforts
Exploring productive workflows
Responding to users
Using Twitter lists
Using third-party tools
9. Marketing Tips
Crafting exciting content
Creating compelling offers
Tracking Twitter via Google Analytics
Conclusion
Next steps
Download File Size:290.07 MB
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