2014
Lynda
Paul Trani
1h 31m
English
Creating and maintaining an up-to-date website is key to the success of any small business. Whether it's a job for the restaurant up the street or for your very own company, this course will teach you everything you need to know to make a small business look big. And it's all done with Adobe Muse CC: from creating and importing graphics that fit the brand and setting up multiple pages for products and services to implementing slideshows, video, maps, and social media options. You can even see how to add a contact form, a map for your location, and a shopping cart to sell products online. When you're done creating your site, author Paul Trani will show you how to publish it online and even get your own business domain for SEO and promotional purposes.
Topics include:
Crafting information that visitors will want to read
Creating a compelling homepage
Adding navigation
Implementing social media options (Twitter, Facebook, and YouTube)
Implementing a contact form and a shopping cart
Publishing the website
Adding metadata for search engines
Introduction 2m 1s
Welcome 51s
What you should know before watching this course 36s
Using the exercise files 34s
1. Designing a Business Website 4m 38s
Creating and organizing content 2m 13s
Designing a small-business website 2m 25s
2. Creating a Compelling Homepage 16m 21s
Exporting graphics from Photoshop 2m 37s
Creating a homepage 5m 18s
Adding web fonts 3m 55s
Adding scroll effects 4m 31s
3. Adding Multiple Pages 21m 28s
Adding multiple pages and navigation 6m 6s
Adding and linking text content 6m 58s
Creating a slideshow gallery 4m 13s
Creating a contact page 4m 11s
4. Adding Social Media and Buying 11m 41s
Adding social media 5m 1s
Implementing a Google Map 2m 19s
Setting up PayPal 4m 21s
5. Testing and Uploading 18m 47s
Testing, scrolling, and applying sticky menus 8m 6s
Publishing the site 6m 36s
Editing the site in the browser 4m 5s
6. Search Engine Optimization 16m 16s
Implementing a custom domain name 3m 7s
Adding metadata for search engines 9m 18s
Using Google Webmaster Tools 3m 51s
Conclusion 45s
Goodbye 45s
www.lynda.com/Muse-tutorials/Creating-Small-Business-Website-Adobe-Muse/167920-2.html
Download File Size:508.01 MB
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