2012
Lynda.com
Peter Kent
2h 27m
English
There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.
Topics include:
Understanding Google PageRank results
Analyzing links
Building local and directory links
Working with article syndication services
Creating link bait
Distributing links of social networks
Buying links: the pros and cons
Introduction 8m 19s
Welcome 1m 53s
How the search engine killed the web directory 3m 47s
How link analysis revolutionized web search 2m 39s
1. Link Basics 46m 0s
Exploring the anatomy of a link 7m 14s
Not just PageRank: Understanding what links do for your site 4m 9s
Explaining Google PageRank 7m 43s
Looking at PageRank in practice 3m 1s
Exploring keywords and Google bombs 6m 47s
The perfect link 6m 13s
Dealing with problem links 3m 19s
Analyzing links 7m 34s
2. Building Links 1h 2m
Exploring the two types of links 5m 11s
Grabbing low-hanging fruit 3m 13s
Fostering a "think links" mentality 2m 26s
Working with "local" pages and directory links 4m 17s
Reciprocal linking: Is it worth the trouble? 3m 57s
Creating press releases 4m 11s
Working with article syndication 5m 39s
Working with bloggers 5m 39s
Creating link bait 4m 36s
Examining social networking links 6m 46s
Getting more links 6m 4s
Working with linking software 2m 28s
Exploring Penguin: The new link approach from Google 7m 39s
3. The Link Game 27m 16s
Buying links: Pros and cons 5m 5s
When is paying for links buying links? 4m 21s
Finding link services 5m 58s
Understanding linking jargon 8m 3s
Questions to ask 3m 49s
Conclusion 3m 27s
Next steps for linking 3m 27s
http://www.lynda.com/Business-Online-Marketing-tutorials/SEO-Link-Building-Depth/95253-2.html
Download File Size:445.55 MB
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